GHOST® aimed to refresh its product imagery to reflect its bold, lifestyle-driven identity with greater consistency and impact. Key priorities included:
The creative direction focused on versatility and brand alignment—producing imagery that could scale across e-commerce, social media, and marketing while staying true to GHOST®’s bold visual identity.
The updated visuals have become a core asset for GHOST®, helping to elevate the brand across e-commerce, strengthen customer connection, and power ongoing marketing efforts.
For us at Studio Night City, this project was an opportunity to push the creative boundaries of how a bold lifestyle brand is visually represented across digital platforms.
(2024-25©)
